Honda Brio Prototype Previews New City Car for Asian Markets

As a follow up to the New Small Concept model showcased this past January at the Auto Expo 2010 in New Delhi, India, Honda revealed the pre-production version of its new small city car called the Brio at the 27th Thailand International Motor Expo (press day: November 30, public days: December 1-12.).
Developed for Asian markets and scheduled to be introduced in Thailand and India in 2011, the Brio has a small footprint measuring just 3,610mm in length, 1,680mm in width and 1,475 mm in height. Even though the Brio keeps the basic styling theme of the concept car, the pre-production prototype's design has been watered down with the new grille looking like a last minute addition and a not very attractive one at that.
The mass-production model, which will be an entry-level car in newly emerging markets, Honda will develop unique versions for Thailand and India to reflect different customer needs in those markets.
Honda said that the Thai model is scheduled to be introduced in March 2011 with a starting price of approximately 400,000 baht or about US$13,300. It will be powered by a more fuel efficient engine returning a combined consumption of less than 5 lt/100km [47.0 mpg US].
For the Indian model that is planned to be introduced within 2011, the Japanese automaker said the engine choice will reflect the need for "a good balance between vehicle performance and price."
“Honda would like to expand the joy of mobility to more customers in Thailand, India and other Asian countries through the introduction of a new small vehicle with compact and highly efficient packaging by utilizing our own experiences cultivated by motorcycle business here in Asia,” said Takanobu Ito, President and CEO of Honda Motor.

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