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Showing posts with label Entertainment. Show all posts
Showing posts with label Entertainment. Show all posts
Friday, July 16, 2010

Ferrari World Abu Dhabi unveils its Attractions and Rides


    Ferrari World Abu Dhabi announced on Monday that the park will open in 100 days featuring a record-breaking roller coaster ride meant to emulate the feeling of being in a Ferrari F1 car.

    The Ferrari World Abu Dhabi is located next to the futuristic Yas Marina circuit that hosted Abu Dhabi's first Grand Prix race in November 2009, and is housed under a massive triangular red roof stretching over 200,000 square meters.

    One of main attractions will definitely be the Formula Rossa rollercoaster ride which outruns most Ferraris, reaching a speed of 240 km/h in under five seconds. Able to carry 16 passengers (on four cars), the roller coaster accelerates from 0-100 km/h in 2.0 seconds and climbs to a maximum height of 52 meters (171 feet). The 2.07 km (1.29 miles) long course also features a series of "sharp turns and sudden drops" which generate 1.7 Gs.

    Visitors will find a stash of other Italian-flavored takes on the typical theme-park fair, including a log-flume type ride that allows riders to experience the thrill of going through a V12 engine. That sounds fun and all, but we're more interested in an exhibit that the company is calling "Galleria Ferrari." Think of it as a walk through the pages of Ferrari history, one classic model at the time.


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    Press Release

    World's First Ferrari Theme Park Opens in 100 Days - Ferrari World Abu Dhabi Unveils all Attractions for the First Time

    Abu Dhabi, United Arab Emirates, 20 July 2010 - The countdown has started and in 100 days, at noon on 28 October 2010, the world's first Ferrari theme park, and the largest of its kind, will open its doors to the public. Today Ferrari World Abu Dhabi unveils its exciting and unique attractions, designed to tell the Ferrari passion, excellence, performance and technical innovation together with its story, to families and fans of all ages and interests.

    With more than 20 rides and attractions lying beneath the iconic 200,000 m² red roof, Ferrari World Abu Dhabi will offer guests the time of their lives with a host of attractions that indulge the senses in ways never experienced before. With the thrill of some of the world's most inventive rides, eye-catching surroundings, authentic aromas and distinctive sounds of Italy, Ferrari World Abu Dhabi will have something for everyone.

    Some of the state-of-the-art attractions on show include the fantasy world of ‘Nello' at Speed of Magic, as the mischievous racing driver leads guests on a fantastic 4-D adventure through deep green jungles to icy caves and ravines. Guests can also go faster than anyone has ever been before on a roller coaster when they ride Formula Rossa, which powers them to 240 kmph in less than five seconds. Discover what only Ferrari owners have before, with a tour through the Maranello factory aboard the Made in Maranello attraction and gain an insight into the making of the world's most sought-after cars. Viaggio in Italia, provides a breath-taking bird's eye view of Italy, as you follow a Ferrari California through the scenic countryside and famous Italian landmarks.

    "The opening of Ferrari World Abu Dhabi will revolutionize the way visitors and people in the region spend their leisure time," said Mohammad Al Mubarak, Chairman of the park's operating company, Farah Leisure Parks Management. "It is a great testament of Abu Dhabi's capacity, and the region's potential, as a world class tourist destination."

    "Ferrari World Abu Dhabi will provide an enthralling experience that will appeal to all audiences, including families and enthusiasts," said Claus Frimand, General Manager, Ferrari World Abu Dhabi. "With just 100 days to go until we open the park to the public, all of our staff is committed to delivering one of the most spectacular entertainment venues in the world."

    "I can't wait until we open our doors on October 28th and welcome our guests to this entertainment experience where they will discover the unique world of Ferrari," he added.

    Ferrari World Abu Dhabi has come a long way since the laying of the first stone back in November 2007 to become the world's largest indoor theme park.

    Rides and attractions:

    • Formula Rossa - The world's fastest roller coaster, reaching speeds of 240 kmph.
    • Speed of Magic - A fantasy 4-D journey following the adventures of a young boy as he travels through a kaleidoscopic dreamscape of natural and phenomenal environments, where no Ferrari has gone before.
    • Made in Maranello - A virtual trip behind the walls of the famous Ferrari factory in Maranello, taking guests through the intricate process of making the world's most sought after car.
    • V12 - An exciting flume ride to the heart of a 12 cylinders engine.
    • G-Force - A thrilling tower ride that will shoot thrill-seekers through the red roof and 62 meters in the air before plummeting back to Earth, experiencing the actual G-force of a Ferrari, in a seat directly inspired by the Ferrari Enzo.
    • Scuderia Challenge - Cutting edge racing simulators similar to those used by the drivers of the Scuderia Ferrari in training.
    • Viaggio in Italia - A virtual aerial voyage over Italy's cities and their main monuments, mountains and coasts pursuing a Ferrari.
    • Fiorano GT Challenge - A unique dueling rollercoaster with Ferrari F430 Spiders twisting and turning through tight corners on a sprint to the finish line.
    • Bell'Italia - A miniature recreation of Italy's most famous locations, from the picturesque Portofino and the Amalfi Coast to Monza racetrack, the Colosseum in Roma, Venezia and Maranello, the heartland and home of Ferrari.
    • Paddock - A re-creation of the Ferrari motor home including garages, transporters & hospitality suites with interactive shows offering fans a taste of the true action behind the scenes on a Grand Prix race day.
    • The Pit Wall - An interactive theatre that allows guests to test their judgment in realistic racing scenarios.
    • Galleria Ferrari - The world's largest Ferrari gallery outside Maranello, showcasing the most exclusive range of classic and contemporary Ferrari's from all over the world.
    • Junior GT - A driving school for children with expert instruction where they will drive reduced scale F430 GT Spiders on an equipped driving course.
    • Junior Grand Prix - After the Junior GT driving experience, budding F1TM drivers can enjoy the race track in scaled down Ferrari F1TM racers.
    • The Racing Legends - A ride through Ferrari's greatest racing moments starting from the first races all the way to today's F1 victories.
    • Driving with Champions - An interactive 3-D show which follows the adventures of a young engineer who is taken on the ride of a lifetime with a racing champion on his first day working at the Ferrari factory
    • Cinema Maranello - Ferrari World's own theatre showing ‘Coppa di Sicilia', a short film that tells one of the many inspiring stories from the life of the legendary Enzo Ferrari.
    • Junior Training Camp - An interactive play area for children where they can engage with a waterless car wash, become custom ‘constructors', climb up the grandstand, pilot remote cars, peddle their own miniature Ferrari and play with an F1TM car made of soft, guest-friendly foam.
    • Carousel - Featuring never-before-seen Ferrari prototypes based on winning designs from a Ferrari competition.
    • Dining and Shopping - A range of concept restaurants and cafes offering authentic Italian dining experiences, in addition to unique shopping locations.

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Monday, June 28, 2010

2010 Seat Ibiza Good Stuff Special Edition


    Seat has released a new special edition Ibiza in partnership with Shakira, the name of this special edition is given after Shakira’s forthcoming Good Stuff European tour.

    The Ibiza GS features a Candy White or Speed Blue exterior, 16-inch ‘Sonda' alloy wheels, and tinted rear windows. Other goodies include TomTom satellite navigation, an 8GB iPod Nano, a Bluetooth hands-free phone system, automatic climate control, power windows and mirrors, and a six-speaker AM/FM/CD audio system.

    The Seat Ibiza Good Stuff engines powered by 1.4-litre 16V petrol engine matched to a five-speed manual gearbox and returning 85PS at 5,000rpm. The sports coupe version is capable of 0-62mph in 11.8 seconds and a top speed of 110mph.
    The five-door model takes 12.2 seconds to reach 62mph from standing and has a top speed of 109mph. Fuel consumption is recorded at 47.1mpg and CO2 emissions are as low as 142g/km in the five-door Ibiza.

    The Seat Ibiza Good Stuff interior comes with cornering function, one touch electric windows, height and reach adjustable steering wheel, MP3 compatible AM/FM radio/CD player with combined USB and AUX in port, trip computer and speed sensitive electro mechanical power steering.

    Prices start at £12,300 RRP (£12,710 RRP for the 5dr).


    Shakira edition SEAT Ibiza Shakira edition SEAT Ibiza Shakira edition SEAT Ibiza Shakira edition SEAT Ibiza Shakira edition SEAT Ibiza Shakira edition SEAT Ibiza Shakira edition SEAT Ibiza Shakira edition SEAT Ibiza Shakira edition SEAT Ibiza Shakira edition SEAT Ibiza Shakira edition SEAT Ibiza Shakira edition SEAT Ibiza


    Press Release

    SEAT'S LATEST SPECIAL EDITION HAS STAR QUALITY


    SEAT is celebrating its partnership with Columbian pop sensation Shakira with the debut in UK showrooms of a special edition SEAT Ibiza that's packed with ‘good stuff'.

    The new Ibiza Good Stuff is based on the popular Ibiza 1.4 SE, available in both practical 5dr and sporty SC bodystyles, and boasts a sparkling array of neat extras for its bargain £12,300 RRP (£12,710 RRP for the 5dr).

    It has been named in recognition of SEAT's sponsorship of Shakira's forthcoming Good Stuff European tour and is available in a selection of smart paint shades including Candy White and Speed Blue.

    As befits its moniker, the Ibiza Good Stuff adds a great selection of state-of-the-art extras including a TomTom satnav system and unique SEAT dashboard dock and cradle, black iPod Nano 8GB complete with etched SEAT logo and SEAT branded content, iPod cradle and charger, and Bluetooth hands-free phone system.

    On top of this, Good Stuff buyers can look forward to keeping cool this summer thanks to the special edition's climate control system, and looking cool behind the wheel courtesy of the car's 16" ‘Sonda' alloys and dark tinted rear windows.

    Of course there's much more to the car than this, as the extras add to the Ibiza's already generous SE spec which includes, as standard, the likes of electrically adjustable and heated door mirrors, front fog lights with cornering function, one-touch electric windows, height and reach adjustable steering wheel, six-speaker MP3 compatible AM/FM radio/CD player with combined USB and AUX-in port, trip computer and speed-sensitive electro-mechanical power steering.

    Beneath the bonnet lies a newly EU V-compliant 1.4-litre 16V petrol engine driving the front wheels through a crisp five-speed manual gearbox. Offering 85 PS at 5,000 rpm, the engine carries the SEAT from rest to 62 mph in a sprightly 11.8 seconds (12.2 seconds 5dr) and offers a top speed, where legal, of 110 mph (109 mph 5dr). CO2 emissions stand at 142 g/km and, on the combined cycle, the Ibiza Good Stuff's official consumption is put at a frugal 47.1 mpg.

    The car's name is taken from one of the tracks on Shakira's latest album, She Wolf, and reflects SEAT's ongoing association with the singer from northern Columbian city of Barranquilla.

    Aside from the tour sponsorship and multimedia advertising campaign around the Good Stuff model, SEAT is also actively supporting Shakira's work with the Barefoot Foundation - the charity the singer set up when she was just 18 with the aim of making education for children universally available.

    Welcoming the showroom debut of the new car, SEAT UK Ibiza Product Manager Andy McGregor said: ‘Adding these great features to the already generously-specified Ibiza creates a smart, sporty and brilliantly well-equipped supermini.

    ‘Our dealers nationwide are already seeing a massive interest in the new model as TV, press and internet advertising campaigns highlight its availability here.'

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Wednesday, March 24, 2010

Mercedes SLR Stirling Moss Edition and Hakkinen Shooting Commercial in Barcelona


    Somebody at Daimler must have been a big fan of recent photos showing the Audi A1 S-line in Barcelona's Raval district.  The company has been working on a new video shoot for the Mercedes-Benz SLR Stirling Moss Edition a few kilometers away from the A1 location, and close to scenes used in a video of the Alfa Romeo Giulietta.

    The SLR Stirling Moss Edition was the last version that became the SLR McLaren, and was filed in 2009. Is inspired by the 300 SLR that Stirling Moss took the victory in the Mille Miglia in 1955, along with journalist Denis Jenkinson, ie, which has no windscreen or roof or anything like it.

    With a weight of 200 kilos less than the conventional SLR, and a little more power (650 horses on the original 617), accelerates from 0 to 100 in 3.5 seconds and can take the 350 km / h. S'en only 75 produced, which were offered only to customers who already have a SLR to your garage. The price? Well 750.000 .- €. Almost nothing.
    via:worldcarfans


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Monday, March 15, 2010

Ferrari World Abu Dhabi F430 GT Roller Coaster [ Video]

    Ferrari-GT-Roller-Coaster


    An exclusive image of the Ferrari World Abu Dhabi GT rollercoaster, one of two unique roller coasters featured at Ferrari World Abu Dhabi. The GT rollercoaster is a racing coaster, which will send two competing rollercoaster carriages sprinting along twisting parallel tracks on a race to the finish line. Each coaster car is a replica of a Ferrari F430 Spider. This is one of twenty rides and attractions featured at Ferrari World Abu Dhabi designed to bring to life the Ferrari story and to celebrate the passion, excellence, performance and technical innovation that Ferrari has established over the years and represents today.





    Ferrari World is still under construction on the Yas Island in Abu Dhabi.  The first theme park named for the automaker is being built on over 135 acres of land in the emirate.  It is scheduled to open in the latter half of 2010.

    via:carscoop

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    Wednesday, January 13, 2010

    HIP-HOP SUPERSTAR NELLY SET TO FEATURE CUSTOMIZED 2011 MUSTANG AS PART OF NEW ALBUM ARTWORK

      Nelly poses with 2011 DUB Edition Mustang 5.0

      • The 2011 Mustang GT is set to make its hip-hop debut alongside Grammy Award-winning artist Nelly as part of his upcoming album's artwork
      • DUB Magazine tricked-out a 2011 Mustang GT for Nelly that features a gloss black exterior paint job, flat black racing stripes and 22-inch Pirelli tires in the front and 24-inch tires in the rear
      • The new Mustang GT continues Ford's powertrain offensive with an all-new 5.0-liter V-8 engine, which uses advanced technology to deliver 412 horsepower and projected unsurpassed highway mileage of 25 mpg
      DEARBORN, Mich., Jan. 12, 2010 - The 2011 Mustang 5.0-liter V-8 is set to make its hip-hop debut alongside Grammy Award-winning artist Nelly as part of his upcoming album's artwork. The album, set to launch this spring, will feature a tricked-out 2011 Mustang GT customized by DUB Magazine.

      Nelly Talks to the Press at 2010 NAIAS

      The 35-year-old rapper, actor and mogul, who was most recently ranked third on Billboard Magazine's "Artist of the Decade List," says the Mustang is one of the hottest muscle cars ever to hit the streets.

      "I don't care where you grew up, everyone knows the Mustang. At some point, you've had a conversation about a Mustang - and it was probably one about you wanting to get behind the wheel of one," says Nelly. "I've always loved the Mustang; the vehicle has power to the point where you can't help but want to hit the pedal. And the newest one? More power, hotter style."
      Nelly's tricked-out Mustang GT came to life after the artist caught a glimpse of the vehicle while inside the walls of Ford's design studio a little more than a year ago as part of a partnership tied to the launch of the 2009 Ford Flex. Since then, Nelly has collaborated with Ford's design team and DUB's customization team to make the Mustang his own while still keeping the vehicle true to its muscle car roots.

      Crystal Worthem, Ford's Multicultural Marketing communications manager, says Nelly is an amazing partner for Ford: Nelly has an impressive history within the entertainment world, just as the Mustang has a strong history within the automotive world.

      "Nelly is a true car guy, there's no denying that. When Nelly expressed interest in wanting to partner with Ford on the all-new 2011 Ford Mustang GT, we knew it was a perfect fit," said Worthem.

      "The Mustang has such appeal within the urban market. Since it was launched, the vehicle has made appearances in several of the most popular urban films," Worthem added. "This was just a great opportunity for Ford, and we're excited that the Mustang GT is going to be a part of one of the most anticipated albums of 2010."

      The exterior of the vehicle features a custom gloss black paint job with flat black racing stripes and a Street Scenes body kit complete with custom 22- and 24-inch wheels and Pirelli tires. The vehicle also includes a billet grille, hood scoop, tinted taillights, angel eyes headlights and a Borla exhaust.

      In addition, the interior is a complete suede and leather design with a custom JL Audio system that includes two 12-inch subwoofers, amps and speakers.

      Nelly says he can't wait to hit the streets in his 2011 Mustang GT.
      "I'm itching to get behind the wheel of my Mustang and really take it out on the streets. This vehicle being a part of my album artwork is just a reflection of the direction and feel that the album has. To be able to partner with Ford again on another vehicle that is going to change the automotive game is exciting," said Nelly.

      Nelly Talks to the Press at 2010 NAIAS

      2011 Ford Mustang GT

      The 2011 Ford Mustang GT arrives with an all-new advanced 5.0-liter V-8 engine, developed by a passionate cadre of engineers who rallied around the common goal of delivering more than 400 horsepower.

      The modern 5.0-liter four-valve Twin Independent Variable Camshaft Timing (Ti-VCT) V-8 engine in the new Mustang GT will deliver 412 horsepower and 390 ft.-lb. of torque. At the same time, fuel economy is projected to be better than the previous model and unsurpassed in the segment.

      The 412 horsepower and 390 ft.-lb. of torque delivered by the 2011 Mustang GT 5.0-liter V-8 represent significant increases versus 2010 model year output levels.
      A Brembo brake package upgrade will be available for serious enthusiasts. This package includes 14-inch vented front discs from the GT500 Mustang, unique 19-inch alloy wheels and summer performance tires.

      Added convenience content

      For 2011, Mustang GT offers drivers several new convenience technologies, including:
      • Standard message center
      • Integrated blind spot mirrors
      • MyKeyTM programmable vehicle key
      • Rear headrests
      New look

      From the 5.0 fender badges to the new engine cover, Mustang GT honors and continues the proud heritage of its predecessors. The speedometer increases to 160 mph and the tachometer redline advances from 6,500 to 7,000 rpm.

      Three vibrant new colors will be added for 2011 including Yellow Blaze Tri-Coat, Race Red and Ingot Silver.
      via:worldcarfans

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    Saturday, June 27, 2009

    Michael Jackson dead - leaves behind large car collection

      Michael Jackson 1988 Lincoln Town Car limousine
      Michael Jackson 1988 Lincoln Town Car limousine

      Jackson owned at least four limousines, including a 1999 Rolls Royce Silver Seraph that was unusually decorated, to say the least. Our friends at Jalopnik described it well, when they said, "The dark blue Seraph wears an interior which looks to have been pulled directly from the Palace of Versailles." Jackson was said to have designed the interior himself, which probably explains the generous use of 24-carat gold. The vehicle was said to have a 5.4-liter V12 aluminum engine that generated up to 322 horsepower.

      Michael Jackson 1999 Rolls-Royce Silver Seraph Touring Limousine
      Michael Jackson 1999 Rolls-Royce Silver Seraph Touring Limousine

      Back in February it was announced that a collection of items belonging to Michael Jackson would be auctioned off, including his own fleet of vehicles. Although that auction was cancelled in mid-April, it gave us a chance see how the King of Pop lived while being chauffeured around California.

      Michael Jackson 1999 Rolls-Royce Silver Seraph Limousine
      Michael Jackson 1999 Rolls-Royce Silver Seraph Limousine

      Now that MJ has passed on, we decided to take a look back at these vehicles. It is unknown what will happen to many of the Neverland Ranch possessions (Jackson did have a lot of debt), and surely some of these will wind up either on the auction block, or in a museum.

      Michael Jackson's 1956 Cadillac Fleetwood Series 60 Special 4 Door sedan from Driving Miss Daisy
      Michael Jackson's 1956 Cadillac Fleetwood Series 60 Special 4 Door sedan from Driving Miss Daisy

      Jackson owned a 1990 RollS Royce Silver Spur II, trimmed in contrasting white leather and black fabric. Dark, tinted windows were adorned in white curtains, and a full-service bar that was used for god-knows-what. His white, 1988 Lincoln Town Car had a much more subdued interior that used gray leather and fabric. The fourth limo is the same 1954 Cadillac Fleetwood used during the filming of Driving Miss Daisy. Jackson's collection included a 1997 Neoplan Tour Bus with individual seats and booths, and a king's crown embroidered in the carpet. Possibly used on the HIStory World Tour, the bus featured a bathroom lined in porcelain, gold, and granite.

      Michael Jackson 1988 GMC V Jimmy Half-Ton High Sierra Classic and 1993 Ford Econoline E150 van
      Michael Jackson 1988 GMC V Jimmy Half-Ton High Sierra Classic and 1993 Ford Econoline E150 van

      Jackson other vehicles included a 1993 Ford Econoline van with leather seats, individual tv screens, and an old-school video game console, a 1986 GMC High Sierra firetruck, a 1988 GMC Jimmy, and a replica of a 1909 Detamble Model B Roadster. Amongst the collection was an electrified horse-drawn carriage, and a 2001 Harley Davidson touring police bike.

      Michael Jackson's Neverland Valley electrified horse-drawn carriage
      Michael Jackson's Neverland Valley electrified horse-drawn carriage
      Michael Jackson's custom Peter Pan golf cart
      Michael Jackson's custom Peter Pan golf cart
      Michael Jackson's black Dodge Viper mini-car with The Simpsons decorations
      Michael Jackson's black Dodge Viper mini-car with The Simpsons decorations
      Michael Jackson's 1909 Detamble Model B Roadster Replica
      Michael Jackson's 1909 Detamble Model B Roadster Replica
      Source:worldcarfans

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    Wednesday, May 27, 2009

    Volvo Launches Free PC Download Game - with Video

      See full-size image


      Volvo has launched a PC-based video-game, featuring Volvo models past and present, that can be downloaded for free from its website.



      See full-size image


      The video-game, simply called Volvo - The Game, was developed in collaboration with SimBin Studios, a Swedish video-game design company. The game features six current and classic Volvo models. These include the new S60 Concept, the S40, C30, the previous generation S60, the old Volvo 850 and a Volvo 240 Turbo Group A.



      See full-size image  


      Volvo has made the game as realistic as possible, with each model bestowed with its real-world driving characteristics, including engine sound.



      See full-size image


      The game can be played on any PC using keyboard commands. For a better experience, using a steering wheel and pedals gaming accessory is recommended.



      To download the game, go to www.volvocars.com/game.



      See full-size image










      Press Release

      'Volvo - The Game' released on Internet today

      Volvo - The Game: the exciting new challenge for everyone who enjoys racing games is being released today. It features all of Volvo's racing legends over the years and also introduces a new star: the Volvo S60 Concept. Just download the game, select your favourite Volvo and test your skills on one of the two highly authentic tracks. The game has been developed together with SimBin Studios.

      One person who will definitely play Volvo - The Game is Swedish racing star Robert Dahlgren. He has achieved immense success for Volvo in the STCC - the Swedish Touring Car Championship - since 2004. His current racing car is a Volvo C30.

      Like most other professional racing drivers, Robert Dahlgren uses virtual racing games to train when the racing season comes to an end. "Playing racing games helps me train my ability to concentrate and to maintain my level of concentration over many laps," says Robert Dahlgren.

      Volvo - The Game features six different cars and the race is run on two authentically reproduced racing tracks.

      The six racing cars are the stars. The lead roles are played by the Volvo S60 Concept, the Volvo C30 that is currently competing in the STCC, the previous Volvo S60 that also competed in the STCC, the Volvo S40 that notched up many notable successes in the BTCC (the British Touring Car Championship), the Volvo 850- the estate car that became a legend in the BTCC - and finally a true racing classic from the past, a Volvo 240 Turbo Group A.

      The two tracks are the Gothenburg Eco Drive Arena in Göteborg, Sweden and Chayka outside Kiev in the Ukraine. Volvo - The Game is the only virtual racing game in the world to feature the Ukrainian racing track.

      STCC game inspired

      The idea behind Volvo - The Game was born in autumn 2008 when the STCC game was released. The STCC game inspired Pontus Berger, who at the time worked with licensing issues at Volvo Cars. He contacted SimBin. His question was simple: "Can you make a PC-based racing game that has broad public appeal, features only Volvo models and introduces our new concept car, the Volvo S60 Concept?"

      A team of 15-20 people worked together to create Volvo - The Game. The aim was to make it as realistic as possible. The game developers have invested huge numbers of hours in getting all the details exactly right. Just "building" a car for a racing game takes about one month.

      True to form, the six cars each have different driving characteristics. It's almost like getting behind the wheel, which is rather unusual in car games. The classic Volvo 240 Turbo Group A, for instance, has entirely different driving characteristics compared with the latest newcomer, the Volvo S60 Concept.

      In order to recreate the older cars' interiors as authentically as possible, the designers visited the Volvo Museum to study the former racing legends.

      "In terms of audio quality we're also remarkably close to reality. One example is the S40. For that car we pulled one of the race cars out of hibernation last autumn and gave it a thorough full-speed workout, recording the engine sound straight from the racing track," explains Magnus Ling Executive Vice President at SimBin.

      The two racing tracks have been reproduced with faithful detail and immense precision. It takes about 1000 hours to create a virtual racing track. Even the kerbs alongside the track have to be of exactly the right height. Many of the people playing the game are experts - and they are very particular about the tiniest details.

      Robert Dahlgren is convinced that his own Volvo C30 will be the best car in the game. But he will of course be testing them all, and one of the contenders seems to be exerting a particular attraction.

      "How cool is it going to be to race the Volvo 240 on the Gothenburg track! When I was growing up, all my friends were driving 240s. But not me. I was out competing. Now I finally get the chance," says an eager Robert Dahlgren.

      Authentic feel

      The aim of the game is to reach out to a broad public. A seven-year-old can have fun with it but in order to truly get the most out of the game's many advanced features, players really should be a few years older.

      For the most authentic feel, Volvo - The Game should be played with a steering wheel and pedals connected to the computer. However, it is also possible to operate the car via the PC's keyboard or with a game-pad. The game offers a choice of skill levels: "novice with all the driver assistance technology activated such as ABS brakes, "semi-pro", and finally "pro" where there is no assistance whatsoever.

      It is possible to select the Volvo of your choice, compete against your own best times and have the track all to yourself. Or you can compete against up to eleven computer-controlled competitors. There are several alternative settings for graphics and sound. For instance, the star, the Volvo S60 Concept, will be available in two versions - "natural" and racing.



      Footnote: Volvo - The Game can be downloaded free of charge to your own PC www.volvocars.com/game (English version). The game is available in English, German, French, Italian and Spanish. Go to volvocars

      via:World Car Fans



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    Friday, May 1, 2009

    The GTI Project Online Video Game Launched


      Volkswagen has released a new virtual racing game in order to help promote the 2010 Golf GTI's UK launch scheduled for May 22.




      Press Release

      VOLKSWAGEN GOLF GTI IS VIRTUALLY HERE

      Ahead of the UK launch of the new Golf GTI on May 22, Volkswagen has constructed a Scalextric track on an epic scale inside a hangar to lend armchair (or office chair) enthusiasts the chance to race the new hot hatch online and against the clock.

      The 30ft by 25ft track is the work of a team of 60 modellers and features over 200 scale buildings. It forms the basis for the ‘GTI Project', a new online game through which you can control the 1:43 scale Golf GTI as it negotiates the hairpins, straights and narrow bridges that make up the track. There's no need to spend hours setting it up on the living room floor, no potential damage to furniture (and family pets) should you crash at high speed. Simply log onto www.gtiproject.com and you'll be guided to the virtual workshops of the GTI Project and the track itself.

      As with the real thing, too much enthusiasm leads to crashes and lost time. A delicate approach and a little perseverance lead to quick times and your chance to appear on the online global leader board, possibly resulting in universal acclaim from friends and colleagues.

      Along the way you can learn more about the new Golf GTI, from its new 2.0-litre TSI engine to the advanced six-speed DSG gearbox, colours, trims and performance information. In addition you can order a brochure or even book a test drive.

      Set a particularly quick time and you'll be entered into the prize draw to stand the chance of winning the opportunity to drive a new Golf GTI for three months.

      The order books are now open for the full-scale Golf GTI. Prices for the three-door model start at £22,410 and rise to £22,995 for the five-door model. More information on the new Golf GTI can be found at www.volkswagen.co.uk or at any Volkswagen Retailer.
      via:World Car Fans



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