Mitsubishi Releases No-Frills Lancer 1.5 Juro Special Edition for the UK

The Mitsubishi Lancer nobody really wants but almost everyone gets across the pond has become a bit more desirable in the UK with the launch of a new special edition, which as usual translates to additional equipment at a more competitive price. The new edition is called Juro and is based on the Lancer 1.5 GS2 hatchback, which is powered by a 1.5-liter petrol engine gasping out 107-horses and 143Nm or 105 lb-ft of peak torque.
The Lancer Juro comes equipped with black leather seats and an integrated Kenwood multimedia system that comprises Garmin Satellite Navigation, Parrott Bluetooth, iPod connection lead and reversing camera as standard.
Other standard features include 16-inch alloy wheels, climate control, alarm, leather steering wheel with audio controls, electric windows, mirrors and locks, and a color-keyed rear spoiler to keep all those ponies close to the ground.
In the UK, the Lancer 1.5 Juro hatch is priced at £14,749, which includes free metallic paint and VAT.


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Mitsubishi to Phase Out Most of its U.S.-made Models by 2014

Mitsubishi President Osamu Masuko today announced that the automaker will kill most of its current lineup of U.S.-made vehicles by 2014, as part of the company's “Jump 2013” mid-term business plan. The decision affects the Eclipse and Eclipse Spyder sports cars, Endeavor crossover and Galant sedan, which are going to be replaced with global vehicles built at the manufacturer’s Illinois plant. The Outlander crossover, Outlander Sport small crossover and Lancer sedan will provide the underpinnings for the new models.
According to Mr. Masuko, these changes won’t affect U.S. sales. In fact, he predicted that sales and production numbers will increase, albeit no target has been specified.
“Our sales in North America will increase”, Masuko said. “We'll still be selling cars brought in from Japan, and we'll be adding the global small car as well”.
When it comes to combined sales, Mitsubishi expects the Japanese, North American and European markets to register a jump of 90,000 units over the next three years.
Furthermore, the company is exploring other possibilities to gain much needed market share as well.
One plan of action will see Mitsubishi rolling out no less than eight electric or plug-in hybrid vehicles by early 2016, including a small commercial truck version of the i-MIEV and plug-in hybrid SUV based on the Px-MiEV concept car shown at the 2009 Tokyo Motor Show.
Mitsubishi also wants to bring its new global small car to the U.S. and target emerging markets with new models, such as a 1-ton pickup truck that could be jointly developed with Nissan.
By Csaba Daradics
Source: Autonews


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Mitsubishi's Future in America Uncertain, New Small Models Coming as Larger Models Fade

While Mitsubishi works on making a new global small car, any development on the future of its "larger" cars has been put on hold. What does that mean for Mitsubishi Stateside? Well, it doesn't look good.

The small car would possibly be offered here in 2012 (it's said to have sub-1.5 liter 3-cylinder engine), but it's hard to believe a small efficient car (and the Lancer family) could be enough to justify keeping the brand here. There's light on the horizon, but more on that in a bit.

First, about the larger "names" at Mitsubishi: Eclipse and Galant. According to a report from Autoweek, until a decision regarding their futures is made later this year, the PS platform-based Eclipse / Eclipse Spyder, mid-size Galant sedan, and mid-size Endeavor crossover are going to keep being built as they are in Normal, Illinois.

Now, if someone were to come in and provide Mitsubishi with an investment (PSA Peugeot Citroën, I'm looking your way), the plant could be retooled and updated to build some really neat cars. If not, then Mitsubishi may be stuck with less than a decent lineup.

Thankfully, there's that upside: a few new and interesting models will be showing up in the next two years in order to impress upon consumer's Mitsubishi's new brand image. What kind of image? That of a manufacturer of compact, efficient, and electric cars. People will like that, right?

First, there's the Outlander Sport / RVR / ASX that will take on Kia's Soul and Nissan's Juke this fall with the Lancer's 2.0-liter engine, and the i-Miev electric buggy kei car should appear later next year as a 2012 model. If Mitsubishi really expects people to seriously consider a sub-$30,000 i-Miev (good luck with that), consumers would need to be offered more than "a basic stereo system, air-conditioning and heating units and power windows and locks."

Meanwhile, the Lancer lineup and the Outlander should both expect a mild (aka cheap) refresh in the next few years.

What could Mitsubishi do to survive in the States? Any ideas? By now, I'm certain Mitsubishi is listening.

By Phil Alex

Via: Autoweek



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Mitsubishi Lancer EVO X Transformed into a Coupe

Just because Mitsubishi doesn't offer a coupe variant of its Lancer EVO X sports car doesn't mean one cannot be created. Found on ebay thanks to a Carscoop tipster is this one-of-a-kind Mitsubishi Lancer EVO X that has been converted into a two-door model. As you can see in the photo gallery after the break, it's an unfinished project. According to the eBay seller of the custom build, "the previous owner [of the car] no longer wants to complete it".

Along with the two-door conversion, the custom Lancer EVO X also benefits from a wide body kit, deep-dish alloy wheels, a new coil over suspension, upgraded turbocharger and other mechanical improvements.

Kudos to Nick for the tip!

Link: eBay




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