The first ad I noticed once touching down at the Geneva airport was one for the Citroen DS3, which had the headline “anti-retro”. We all know that the DS3 is pitched as a rival to BMW’s Mini, and the ad is clearly a jibe in the direction of the bug-eyed car. I understand the DS3’s appeal for those who either don’t “get” the Mini’s retro looks or simply look at it as a fashion fad. With Source URL: https://nensycarblog.blogspot.com/2010/03/citroen-ds3-racing-anti-retro-mini_08.html
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